Viral Italian brand targeting Gen Z inks pricey lease on Lincoln Road as it bets on retail strip’s comeback

Italian retailer Subdued is making its Florida debut with a flagship store on Lincoln Road after signing a lease at $250 per square foot, adding another global brand to the Miami Beach shopping strip as it undergoes a retail revival. The Rome-based clothing brand inked a 2,900-square-foot lease at 730 Lincoln Road, leasing brokers Isabel Solmonson Cohen and Michael Leifer of Runyon Group told The Real Deal. The pair represented the tenant, while Lyle Stern, president of the Lincoln Road Business Improvement District and co-founder of Vertical Real Estate, represented himself as the landlord. Records show the 7,700-square-foot retail property […]

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